Susanne Langmuir is a beauty entrepreneur, formulator and farmer with a proven track record of building category defining beauty brands, including lip formulations that are good enough to eat.

With over two decades of experience in product formulation and brand creation, she is widely recognised for her ingredient first approach and her ability to translate innovation into commercial success within the global beauty industry.

Known for challenging traditional beauty norms, Susanne has built her career around the belief that makeup should be made of ingredients that are good enough to eat and actively support skin health. Her background spans formulation, custom beauty concepts and clean standards, earning her recognition from leading retailers and beauty editors worldwide. Alongside her work in the lab, she is also a farmer, bringing a rare hands-on understanding of ingredient sourcing and sustainability to her formulations.

As the founder of LIXR Beauty, Susanne brings together her expertise in waterless formulation, skin nourishing ingredients and modern complexion solutions. Her work reflects a consistent philosophy: beauty should be purposeful, performance driven and rooted in skin health, allowing natural beauty and radiance to shine through.