LIXR is a modern beauty brand creating waterless, weightless skincare disguised as makeup, made for people who want to feel real in their skin. 

Founded by formulator and farmer Susanne Langmuir, LIXR was born from a deeply personal need. When Susanne’s son, Thomas, was advised to go on Accutane for cystic acne skin, and she herself was diagnosed with an autoimmune condition affecting her skin, she began questioning the ingredients and approaches traditionally used in both skincare and makeup, and why so many products claimed to help skin while quietly working against it.

Through her research, Susanne discovered that water-based formulas require preservatives that can compromise the skin barrier, as well as silicones and petroleum, the function of skin to keep it healthy and balanced. Faced with limited options in skincare and beauty that truly supported sensitive, reactive skin, she set out to create an alternative.

After three years and hundreds of formulations, LIXR achieved its goal: makeup that supports skin health rather than masking it. Every product is designed to feel breathable, intuitive, and effortless, enhancing the natural complexion instead of covering it up.

By removing water from every formula, LIXR eliminates the need for harsh preservatives and unnecessary fillers. In their place are concentrated, skin-supportive ingredients such as squalane, jojoba, omega-rich fatty acids, hyaluronic acid, and microencapsulated minerals. These formulas melt seamlessly into the skin, delivering effortless colour while leaving it hydrated, nourished, and quietly radiant.

LIXR is for those who want clean beauty that truly works with their skin, makeup that feels good, looks real, and respects the skin it’s worn on.